As you’ve heard me say before, selling is about much more than the “pitch.” It is a process, not a single action. Though most of us will never become salespeople, all of us would do well to learn as much as we can from the experts who sell for a living.
Today, instead of telling you how to think like a salesperson, I will give you three reasons why it is worth your time to learn as much as you can about selling. I will give you the “why” and leave it to the experts to show you the “how.” (To skip to the specific titles I recommend, click here.)
[Read more…] about Three Lessons Church Musicians Can Learn from Salespeople